Apple India - Born With Wings

To commemorate Republic Day in India, Apple unveiled "Born With Wings," a bespoke film captured entirely on the iPhone. It features a diverse cast of children aged 4 to 12 from across India, including a 11-year-old climate activist and a 6-year-old BMX enthusiast. Each child, with their unique aspirations, echoes the aspirations of former President of India Dr. APJ Abdul Kalam.

Role: Set Art Direction, Casting, Pre-production, Location Scouting, On Set Styling, Photo Editing

OOH

Campaign creatives were swiftly deployed in148 retail stores across 50 cities in India

PRESS

  • Apple remembers India's Missile Man Dr. APJ Abdul Kalam

    TIMES OF INDIA

  • Apple Honors Dr. APJ Abdul Kalam By Reminding Us Of His Inspiring Words

    INDIA TIMES

  • Apple takes inspiration from Dr. APJ Abdul Kalam, urging children to fly

    CAMPAIGN